Monday, June 6, 2011

Our Secret Project Revealed

Update: WE HAVE LAUNCHED!!!
Please click here to purchase our fretwork overlays.
Thanks for your patience.


THANK YOU for your patience! We are almost there.


OK everyone! After talking about this for like ever, I am finally going to let you guys in on our big secret.  Our? Well I have a partner in crime on this endeavour, you have met her before on the blog... my good friend Cheryle Rhuda- creative genius seamstress.

  We actually decided to go into business over a year ago after a challenging day. Problem was we're both overly ADD and had way too many ideas to narrow down, so we took a little thinking break. Well that didn't last long. Enter a client's project. Remember this hack... Pax Wardrobes that I covered with mirror and some vintage overlays and trim?

Here was the cabinets before... bleh.


Well, after searching for more overlays I found they were either a) really hard to find b) really expensive  or c) really boring patterns- think radiator covers or garden trellis. Also the originals were made from balsa wood and they had rough edges and sanding was a pain!

So after many months of researching and designing Cheryle and I found a way to make our own overlays.  We had so many ideas of places and things to attach them to. But we needed to focus. We started on drawer fronts and went from there. For example, here is a MALM I had. I was tired of the dark wood, so I painted it. I then attached  the overlays and voila! 

Before...

After...


Now it looks like a custom fretwork paneled dresser for a small fraction of what one would cost.
We also designed a size compatible for a RAST dresser...

(I had child labor in its assembly)

AFTER...



Currently we have 4 patterns, and 3 sizes. 
We have 2 more patterns and a few more sizes in the works. 
They are lightweight and are also paintable. 


The applications for these are endless. We played around with them... 



We have put them over mirrors, incorporated them with crown moldings, around doorways and on glass paneled doors/ windows, along table aprons, on headboards, on cabinet door fronts and as artwork. The list goes on and on.

SO.....

We are planning on launching the website next week, but we really need your help.  We are stuck on a name for this product and we need your opinions. We are letting you guys decide our name. 

We are kicking around:
 Flair
 O'verlay or Overlaid
 (sorry my mind is in the gutter and its real happy there) 
 Garnish

 Do you like any or none? Do you have a better suggestion?


We also would love to know what size you'd want to see us make.

Please comment and give us your 2 cents,  we need it more than ever.
  
We are offering an incentive for your advise....$50 gift card towards the product.
We will randonmly choose a winner and announce the day of the launch.

Let us know your suggestions, we are all ears!

Love,   
 Danika & Cheryle

108 comments:

H.G. The Countess said...

These are GREAT! I am already trying to think of things to use these on. I like Overlaid.

Kim @ keller-creative said...

Oh I love these! I really don't care for the name "Flair" it reminds me Office Space (I hope you get that reference). It seems like more of an embellishment to me...

kayduh said...

I like Garnish.

mrs. olson said...

I like Overlaid. Kind of cheeky. These are awesome and I would love them for our rast dressers.

Lily said...

What a great idea ! These look amazing. I really love how it looks on the Malm. And I think Overlaid is cute !!

xxLily
goldandgray.com

court. said...

overlaid gets my vote!

Trixie said...

I'm all for gutter-talk. Overlaid will be easy for me to remember!

And I FREAKING love these! Have been trying to saw some similar things freehand and have had a lot of trouble so this is awesome!!

Ms Hanak said...

I like the name Overlaid. I would love to order these. I can't wait til they are available!

Megan said...

Definitely not 'Garnish', I already associate that name with the packaging products company. I like 'Overlaid'.

Liz @ It's Great To Be Home said...

They look gorgeous, great idea!

Bri@Meyouandawiener said...

Overlaid is goooood. I like what you did with the one on the window it's f*cking awesome!!! I hope you sell out when you launch these b*tches and make lots of dough!

The window is cool!!!

Cassie @ Primitive & Proper said...

that is awesome!!! and i love the idea of a single name , but flair also makes me think of office space and garnish makes me think of food... here is my suggestion...

fret
   
[fret] Show IPA
noun, verb, fret·ted, fret·ting.
–noun
1.
an interlaced, angular design; fretwork.
2.
an angular design of bands within a border.
3.
Heraldry . a charge composed of two diagonal strips interlacing with and crossing at the center of a mascle.

Megan said...

OMG - I love them!!!! I am trying to figure out where I could use these!! I liked Flair - but I also like in the post when you called it Fretwork... so maybe playing with those two... mayve 'Fretwork and Flourish'
Also - you should have pricing for custom size and patterns - so people can order what they want (obvs would be more expensive, but people would pay for it)!!

Danielle {freshquince} said...

Simply brilliant! You all are going to make a killing in the diy world...I've been looking forever for something similar to cover a mirror. Cover Me Beautiful...sounds dorky, but just a thought. Good luck and best wishes in this endeavor!

Heather Peterson said...

yay! So fun to see this announced! They look amazing, and I love all the additional treatments, like ceiling molding--genius!

As for a name, I will join the crowd and vote for overlaid. I also like the commenter suggested "fret" like in "fretwork" except that to fret is to worry, and I think the idea of these is so worry-free.

Heather
loveyourspace.blogspot.com

Jenny B. said...

Brilliant! A few years ago I was looking for fretwork panels to put replace an armoire door panel with and the only place you could get them was England! a perfect niche! I love all your ideas...

My Interior Life said...

This is an amazing business idea! Brilliant! Can't wait to buy some. Overlaid is cute, but I do think playing off the word fret is a cool idea. Maybe fret-work or "no fret" - I don't know, maybe not. I'm terrible at coming up with names, but I know a great idea when I see one! Kudos!!

Lauran said...

These are really brilliant. Maybe you could also sell them prepainted in a selection of colors for those of us who are lazy!

For a name, I would play around with the words "toppers", "layers" and "pattern" . . . good job!

Heidi said...

Oh oh oh - I really want to win the gift card so I am going to come up with the winner, ok? I think I would be more likely to click on your business if the name was clear about what it was so I'm going sort of literal.

How about...

Le Fretwork

Decor Garnish

also I like O'verlay

Decor Panels

wish i could come up with more - good luck!

Barb said...

genius! i always love your stuff but these are really good!!!

love flair! or furniture flair??

Ashley said...

You're so smart. I like "Overlaid" for the double entendre. Garnish makes me think of the "frost yourself" line from "How to Lose a Guy in Ten Days." Did I just inadvertantly admit to seeing that movie? Whoops...

MaviDeniz said...

these look beautiful! i love how you used it along the ceiling too.

I like overlaid best.

Anne said...

fantastic!!! I would buy those in a heartbeat! Love Fret!

Naomi@DesignManifest said...

amazing!!

I'm so excited for all the potential. That rast is so fab. I want! I want!

Name-wise I'm not so sure, but when I look at it, I think architectural lace. or something about ornamentation...

Sarah said...

Amazing! Definitely offer them in sizes big enough to put on cabinets. I like Overlaid, or maybe Belle Choses -which is the French way to say Gorgeous Things.

LindsB said...

love love love love these!!!

I'll have to put my 'clean' thinking cap on to come up with a fun name...my mind is in the gutter lately too- and its pretty happy there.

Anyway, I think I'm headed to Ikea this weekend- would it be overly nutty of me to be THAT excited about this that I picked up a few pieces to makeover hahaa?

OK, no more work is getting done at the office today, I'm off to figure out what I can do with these things!

LindsB said...

ok back already- I love Overlaid like the rest of the comments- but I also love the Flair thing. Then I read Fret, as in Fretwork, and I got on the F words (again with the mind in the gutter) but I love love love the word frosting, and since its furniture frosting maybe something along those lines.

Fret Frosting, Frosting Flair, Frosted, Furniture Fret Frosting or 3F....ok I'm coming up with AWFUL names now BUT I'm going with the Frosting name :)

Aubrey {All Things Bright and Beautiful} said...

This is so completely *brilliant* and every DIYer world wide is going to *LOVE* you for it! I'm with the comments about office space for "flair"...no good...but I do kinda like Garnish...I really don't care what it's called because I'm so excited about the possibilities...ENDLESS!!!

Suzy www.savedbysuzy.blogspot.com said...

These are amazing...love the blue and gold dresser. I want some! I like Overlaid. Here are some others: ReLay, Fret Flourish, Pattern Play, or NoFret.

casey at loft and cottage said...

Yowza, these are awesome, Danika! So happy for you that this is a reality. I know it's going to be a huge success. Garnish makes me think of food, Flair reminds me of Jennifer Aniston at that TGIF kind of place in Office Space, and Overlaid puts my mind in the gutter with yours. I do like O'verlay though. Has a nice ring to it. And looks nice. Congrats again!

KrisinVT said...

Love these!! I have been working on a name while I should be working on new business...lol. I like the tagline: "No-fuss fantastic!" and have thought of Adornments as a simple name. In looking at synonyms, I came up with "garnish," but it does sound foodlike- though "furniture garnish" would make one wonder what it is...but limit its utility!

Makes me want to redo dressers in my spare time :)

xoxo

Amanda said...

Wow, a great idea! Love the pattern of the first drawer on the MALM. Depending on price point, I would definitely purchase these for my own DIY projects.

I agree with the other person who mentioned Flair reminded them of Office Space though! I like the one word title though... I think Overlaid is a winner!

Miss Charming said...

I absolutely LOVE the pax cabinets in the first photo. I want to make some for my daughter's room. "Fretwork" describes what it is but it will be a success whatever you call it.

Jennifer @ Belclaire House said...

Oh my gosh! What a fantastic idea! I'm already scanning my room as I sit here typing trying to figure out what I can overlay. I vote Overlaid for the name! Soo excited!

Kelli said...

I love this! What an amazing idea. As for the name, I like the idea of playing off of fretwork some way, but I'm not exactly sure how.

jandjhome said...

I would have to say Overlaid. It;s catchy. Garnish sounds too much like you are cooking.

Elyse said...

I honestly just like Fret. Or a two word play on the F. Like Fab Fret, Fret Flair, Fret & Flourish. I think the others are commonplace but Fret sounds sophisticated.

bluehydrangea said...

You are a genius!! I hope you make a million $$ and I can say I knew you when!! Good luck!!

Karen@StrictlySimpleStyle said...

Overlaid is a brilliant name. These are fabulous, I want one!

Meghan said...

These are beautiful! So many ways to use them....I like Overlaid! :)

Dulce said...

OVERLAY!!! Love it! I've been so looking for these! Can't wait!!!

Houndstooth and Nail said...

Those are awesomeness!!!!
I don't like flair or garnish. Overlay is the best so far...what about something a little more descriptive? like Geometric Overlay...or Design Overlay...
hmmm.. thinking thinking...
:)

Amber Interiors said...

Oh HON!!!!!! I am so excited for my promos to come in the mail. I am so thrilled with this brilliance and see BIG BIG Things for you lovers! I am tweeting about this right now! So proud!

Fran said...

Brilliant!! Every DIYer will be all over this!! I'm horrible w/names, but I thought of the word 'details' when I saw this. Not only is this an added layer of detail/interest, but your designs are so detailed/ornate. Out of the ones you've listed....I like o'verlay!

-H said...

I love love love this! I like Overlaid, but I'm not obsessed. But whatever you name it, you'll be a total success because the idea is heavenly! You should advertise on IkeaHacker, it's the perfect pair!

xo H

decor4poor@blogspot.com said...

Hi I totally love those! Can't wait to get some. Good for you girls. Watching the Bruins right now, they are kicking butt. Go Boston.

Lisa said...

omg, I have been looking for this product for months! I can't wait till your shop opens. I want them for my antique secretary, for the interior glass door, in a 10" x 23" size, pretty please.

I vote for Overlaid.

Susan/Project Balancing Act said...

Incredible product concept- and man, are they fabulous!

Nixing Garnish- in addition to the comments already mentioned, it is awfully close to Garish. Eeek. Also nixing Flair for the Office Space reason.

I like Overlaid the best. :)

Best of luck- nice to see such a great idea blossom!

The Kramer Angle said...

Very cool idea and best of luck with it!

My two cents:

I don't like overlaid because it's just not classy like the product - it's cheeky, and you want your company to be taken seriously and not sounds like the name of a bad porn movie!

So, what would I call it? I don't know! How about Fancy Frets, Fretful Transformations

Hmm, I'll definitely need to ponder this one!

Good luck!

lemondropdreams said...

It's all so gorgeous!

Live Breathe Decor said...

Wowzers! You two are brilliant, what a great idea! Will you ship to Australia??

Name-wise, how about DecFret?

Also I used a bedroom from your portfolio on my blog yesterday, hope that's cool (with credit of course!)

xNaomi

www.livebreathedecor.com

Kimber said...

Congrats! These are outstanding! I'm total going to stalk your blog until I can order some! I love Fret for the name!

P.S. I love this... said...

I don't have a suggestion for a name but I can't wait until you launch so I can buy some of the fretwork to chic up my daughter's room.

What kind of fretwork did you use for the Pax wardrobes. Those are fab too.

nkp said...

Finishing Touch?

Applied Art?

It's All in the Details?

Whatever you choose to call these, the idea and execution are truly brilliant. I need to come up with a reason to use these and can not wait for you to make them available. Congratulations!

p.s.-Overlaid is pretty great too!

nkp said...

Details by Design?

Fret Not?

Now you have my creative juices flowing! ;0)

Carrie @ Hazardous Design said...

This announcement was worth the wait! I have a million ideas of where I'd like to use these in my own home. Can't wait until they are available.
My vote is for O'verlay :)

Hooper Patterson and Ann White Schutte said...

I adore these. Amazing. I can't wait until I can order some. They are gorgeous. What about "Fretful".
Love, love, love...
hooper

Dina @ Honey + Fitz said...

This is so brilliant, I'm so excited for you! I predict huge success!!

Sarah said...

I would say O'verlay. Its cute, quirky, but still gets the message across! I could really use these in my new apt!

Andi said...

I am freaking out about these!!! I am in love with the all white dresser - drooling!! Fantastic idea. Whatever sizes will fit those IKEA dressers the best works for me.

I actually like Flair, though it does remind me of Office Space:) I guess Overlaid is best?

Wonderful, wonderful!!

shannon said...

Oh my!! Can't wait for these! Fabulous Freakin Fretwork, indeed! Best of luck on a wonderful product.

Bromeliad said...

Full Frontal Renewity

Great idea, BTW

Casey said...

I like flair! Also, as far as sizes go... will there be a size to fit on the sides of doors? We have long narrow windows on the sides of our entry door that this would look awesome on. I think they are a standard size on many entry doors... something to keep in mind...

Carol@TheDesignPages said...

Holy awsomeness! These are brilliant. I love the name Overlay. I think it tells all. Congrats on your new venture. It's sure to be a huge success.

Kristen said...

I LOVE LOVE LOVE this idea! I will definitely be buying some from you guys. I just have to narrow down what to do with them, since I love all your ideas! PLUS it is wonderful that you are making them IKEA compatible so that it will be easy to do a quick project. I like Overlaid, but I love something with Fretwork in the title, too. Fab idea!

Ashley said...

i'm dying for these to be available! cant wait to do my sideboard!

Julia said...

I really like Garnish. It just seems to represent your product really well... a way to garnish our home. Lovely.

Christina C said...

Overlay Chic! a play on overly chic...Already my mind is going crazy with how many things i wanna do with this!
Good luck on your new business!

Mocha Mistake said...

I have to say Flair. Garnish makes me think of parsley, LOL. This is a great product! Now I can run out an hack some Ikea pieces for clients.
Can't wait to see the new website for these!

Naomi Laura said...

Ohh my goodness. I love those. What creative ladies you both are. Now I want to buy those and some small dressers for nightstands. My hubby will be SO happy for another project :) Ohh and I really like Overlaid.

Interior Design Musings said...

Just found you! And love the panels - they are unique and will be an amazing item to sell. As for the company name how about "Spruce."

Pretty City Things said...

Just found your blog from Charming's Kreativ Blogger award. I LOVE these. Like seriously love them (all of them). No suggestions on names but I can't wait till you start selling them - I will definitely be a customer!

Mrs.Day said...

Love Overlaid! All I know is I want them!!

Beau lifestyle said...

I want to buy them, make sure you offer international shipping ;)
other names I came up with:
-Overgrade
-Patternlaid
-DoDiDiy
-Laid-ish
-Uplaid
-panel-moi
-fret set go

And no..i did,´t smoked anything, was just thinking...at least you had a good time laughing right?
Chantal
www.beaulifestyle.blogspot.com

Melissa said...

I'm going out on a limb here with "Glam It Up"-- these are AMAZING!!!!!

LiveLikeYou said...

Danika these are genius!! Amazing for makeover without spending money. I think it's a brilliant idea!! I want to use your dressers on my Box series. you always Think outside the box!!

trashtopleasure said...

I hope these are patented because they are insanely awesome. When can I send my order??? As far as the name, I was thinking "Fretique(pronounce like boutique) O'verlay"
I think it sounds sophisticated and brings to mind a high quality product.

Tonia said...

Either name is cool. I'm just waiting for place and other as soon as they're available.

Karena said...

Danika these are amazing. I like Fret Design.

The examples you have created are fab!

xoxo
Karena
Art by Karena

Be sure to come send friends to enter my amazing $250 Giveaway from Tracy Porter!

Anne-Marie @ 10 Rooms said...

I smell success! Those are gorgeous! I'm tweeting about them right now... @10Rooms

Veronica said...
This comment has been removed by the author.
Veronica said...

I like Garnish.

And I am officially obsessed like that biotch that fought Beyonce. Those wardrobes are definitely one of my favorite makeovers. I NEED THEM!

Cant wait for the website launch. I just bought a server at Salvo with some great greek key (I think?) hardware and I would LOVE to do that to the doors on either side.

xo
Veronica @ fortheloveofluxe.blogspot.com

The Glam Lamb said...

love this! just did a post on my blog about them! http://goo.gl/kIISr best of luck to you!! xoxo

sunny LQ said...

You are too classy to use Overlaid. Overlay is nice. The product also reminds me of icing on a cake - Icings? Anyway, I found you through while I was visiting Glam Lamb and I cannot wait for the opportunity to buy these! They are perfect for my nightstand which I have been needing to redo for years. Best of luck to you - run with it - you girls have done something special!

Lacey said...

here via theworldmorebeautiful.blogspot.com. But, i really like flair. garnish--maybe too food related? and overlaid--well, hard to NOT imagine some boudoir related event...hope i win. I WANT to remake my malm!

Dayka (Life +Style) said...

SUCH a great idea! I like "Overlaid" the best :) BEst of luck to you both in your new endeavor, I'll be sure to pick one (or a few!) up!

Dayka (Life +Style) said...

SUCH a great idea! I like "Overlaid" the best :) BEst of luck to you both in your new endeavor, I'll be sure to pick one (or a few!) up!

Erin said...

I like Overlaid. Or Fretworks. Can't wait! I'll need 6 for my Malm dresser stat!

Jessica said...

I love fretworks!

KellyM said...

Would Fresty just be too much? I like Overlaid and when I saw Flair all I could see was Jennifer A's suspenders and laugh out loud...seriously these are hot soup! I can't wait to buy them I'm going to cram a malm dresser into my bedroom tarted up if it kills me!

Cookie said...

I vote for Overlaid. I would love some large sizes to use as a wall treatment. Great idea!

Kim@Chattafabulous said...

Playing off of Aubrey's comment, what about Outside the Box. Fun play on words. Best of luck - I'm sure you're going to make a mint!

Fle said...

I love these! Please sell them soon!

I like Overlaid, but here are a few more suggestions too

Ooh-la-Lays
Decor-Lays (or Decorlaid)
DecorCovers
Geolays (although that kinda sounds like earth, not geometric)
Panel Pretties

That's all I got at 2am :)

Addie said...

I like Overlays, i think it it gets you away from the overlaid...kinda mind in the gutter vibe a bit and still sounds like what your delivering, ya know? great idea here! cant wait for the web launch!

Megan said...

My Vote Is for overlaid!! These are amazing, I need them for my room!!

Hannah Bergman said...

Ive been endlessly searching for something like this for my own mirrored Billy hack! What a relief that there will soon be something on the market!
As for names, Garnish strikes me as a food reference. Overlays might be a little too obvious and it doesn't sound special/pretty to me. Overlaid just steers my mind into the gutter:) What about "Fretworks"? Its a play on words and sounds kinda delicate and pretty just like your products! "Fret Flair" is another idea:) Good Luck!

Barbe Saint John/ Saints and Sinners® said...

oohh oohh ohhh!!!!! I love them!

Its hard to name something so fabulous. I do like Overlaid, but my mind is in the gutter too LOL

Heres a few others:

Fret Works
Wood Lace
Ornamental Overlays
Gilding The Lily

glamathome said...

I CANNOT wait till you start selling these. They are brilliant!

Brett said...

Stumbled on to your page and like your fret work a lot! Whether you call this product 'Overlaid' or 'Fretastic,' you may also want to think big picture... I'm sure your ingenuity will lead to more DIY products, so what's your BRAND going to be? Will it be "Gorgeous Shiny Things" or something else which captures the essence of your aesthetic, DIY design, giving old furnishings a new life, etc.?

NEW YORK MUHTARI said...

oberlaid has my vote but here some more:

Add-on
appliqué

Bloomin Rose said...

Don't know if you decided on a name, but I think FLAIR is a great name.

Happy Habitat said...

Wow! These SO ROCK! I like Fret Works. My mind goes dirty on Overlaid... Maybe it's just me.

Good luck- these are way cool.

Full House said...

These are the most fantastic creations I have seen in a very long time. I am hoping to be able to use some of these baby loves in the near future.

uptowncrafter said...

I love this idea! Please email me when you start selling them, I already have the dresser :)

Flournoyfrance said...

by far ... the best next idea I've seen this year! Congratulations...you are SUPER...
I am now thinking of how many ways I will use them. Keep us posted.

Danika Herrick said...

WE ARE LIVE EVERYONE! please visit www.danikacheryle.com to purchase

CAROL said...

Decor Overlays

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